Deadly Website Sins that will Kill your Business
Posted By : mattyb 29th Apr 2007Deadly Website Sins that will Kill your Business
Your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your sites value. In other words, if your site doesn't look professional or pleasing to the eyes at first glance, its perceived value and the value of your products and services will be low.
On the other hand, you may have a great web site, well designed and a quality product or service, but if it takes too long to load, the value will still be perceived as low. Why? Because your potential customer won't wait. Ultimately costing you business.
Another consideration of great importance is your content. Not just links, but content with value. When someone is surfing the net and they visit your web site, they're visiting for a reason. Your site has something they want. Whether it is your product, service or information, that's why they're there. If they don't find what they're looking for, they'll move on to the next site and so on.
If you want your visitors to stay at your site, provide the quality content they're looking for in a nicely organized fashion. Give them a reason to want to explore your site and to continue to visit your site in the future.
The Deadly Sings
So what are the deadly “sins” we are referring to when it comes to websites? Well the list below is only a small number of sins a website can have, remember the lower number of “sins” your site has the better its perceived value will be.
- Poor Load Time
- Spelling mistakes / Grammar errors
- No contact information
- Poor content
- Poor navigation
- Broken links and graphics
- Poor cross-browser compatibility
- Large, slow loading graphics
- Large scrolling pages
- Animated / flashing images
- Animated backgrounds
- Music / audio set to auto play
- Under construction signs
Take some time to really look at your site. Compare it to sites that you feel look professional. Time your site's load time -- your customers won't wait. Their time is valuable.
The simple, well designed sites make the sales. If your sales aren't what you had hoped, take some time to seriously evaluate your site and make some changes before spending your time and money on advertising and marketing. You may be pleasantly surprised.
About the Author:
Matthew Bagley is the owner of Paramiliar Design Studios(http://www.paramiliar.com)
Working with many companies their aim is to give your business the online potential it deserves.
Visit http://www.paramiliar.com/articles.html to find more articles written by Paramiliar Design Studios
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